The ultimate goal of any marketing campaign, whether online or offline, is to generate more clients, customers or patients. I’ll call them all customers for simplicity sake, and these new customers result in revenue for your business. If the cost to generate these new customers is less than the resulting revenue they bring in, that’s a positive ROI (Return on Investment) and that’s a good thing. Without a doubt, SEO generates the highest ROI of any form of online marketing. And the best part is that you can do it yourself or with the help of a Phoenix SEO expert.
SEO – Search Engine Optimization
Assuming your business has a website, SEO is the process of making your website more attractive to the search engines like Google, Yahoo or Bing. The ultimate goal is to have your website show up on the first page of the “organic” search results for key search terms that your ideal customer would be using when searching for a company like yours. The organic search results are the search results that you don’t have to pay for. Less than 10% of searchers ever make it past the first page of the search results and it’s estimated that the first result on the page gets clicked on by 42% of the searchers. Yes, showing up on the first page of Google near the top is what you want indeed.
What’s fascinating here is that the ROI for businesses on the first page of Google is tremendous. Think about it. Your business is shown to customers that are searching for your services, right at the exact moment they are searching for you. And, it doesn’t cost your business anything when they click on your website. Plus, if Google really likes your website, it will show it to more potential customers that are searching related keywords as well.
Why Isn’t Everyone Doing it?
The problem here is two-fold. The first is that there are only 10 spots on the first page of the search results. If you’re in the top 10, great! If you’re not, it’s almost like you don’t exist. And chances are, your competitors would like to be on the first page also.
The second problem is that unless you’re very tech savvy and have lots of time on your hands, it may be tough to figure out what exactly Google is looking for to determine which websites it places in those first 10 spots. And Google itself isn’t always sure as they’re constantly changing their algorithm to determine the most important ranking factors.
So, if you’re looking for a higher ROI for your online marketing it really comes down to two choices: jump on your computer and dive into research to see what makes the search engines tick. Or, choose a quality Phoenix SEO company that can help get your business on the first page.