How Important is Website Optimization?

Website optimization is part of a larger overall strategy called called search engine optimization. These are the procedures that are used to optimize a website to improve its responsiveness, speed and page loading speed. They are used to enable the websites to rank well in the search engines. They are all the processes which include adding relevant keywords and phrases to website, image tags, editing meta tags, and other components optimization for the website, which ensures that it is readily available to the search engine. This helps in the improving the overall chances that the overall website will be ranked and indexed by the search engine.

These are the procedure in which the speed of the website during loading of pages is optimized. The things that are involved here include editing the website to optimize scripts, CSS code for faster loading, HTML encoding and many more.

Optimizing your website has the following advantages
1. Fewer storage spaces are required on the server
2. Less bandwidth is needed in order to process the file
3. Hosting cost are decreased which means that less storage and bandwidth needs are low
4. It leads to faster file and pages load rate. These correlate to a positive visitor experiences that result in more visits
5. By reducing the load time, which one requires from the web servers, one is easily able to extend the life of the machines that result in less computer waste.
6. The less storage space and bandwidth results in the decreased electricity consumption.
The optimization increases the conversion rates, reduce hardware costs, and reduce the infrastructure cost by 50%.
Website optimization is useful in making a business visible and helps in branding.


Performance impacts sales
The power of optimizing the web page speed translates into attractive online shopping experiences. High speeds of the web lead to high sales in online business. For more information about increasing your online sales through SEO, take a look at this SEO video.

Performance of website impacts conversion
Internet metric is important for online business. High speeds of the website impact positively on the establishment of competitive advantage for all online retail platforms. Boosting of the conversion rates is improved further by the improved website responsiveness, improved website speed, and overall performance.

Optimized website helps in improving the engagement of the user
An improved speed of the website is crucial to engaging members who are online. Online business that is established in cyberspace that are competitive the optimized websites skyrocket enough.

Optimized websites help in the improvement of revenue
The giants of E-commerce like Shopzilla experienced a 50 percent in reduction in the operational cost when the web page load page is reduced from 7 seconds to 2 seconds. The optimized website enables the online company in the utilization of the same hardware resource to more efficiently processing the same amount of website retirements by the users. The optimized site and improved responsiveness is seen to improve the revenue by 12 percent as the retail stores hold an expanding web traffic by around 12 percent without attracting additional investments in the consequent expanding hardware resource.

Optimized website leads to more usability of the site.
It is evident that the optimized websites have steepest learning curve that achieves high customer lock-in.

The internet user considers the load time of the website so as to use an alternative website as a significant switching cost which in turn act as mechanism which lock them into online platform which is offered through the high performance websites.

The relationship between the customer loyalty and the website usability are tied to website loading speed, load time and website response. These are called website KPI.

The search engines and web crawlers measures the performance of the website in terms of the level of navigability, responsiveness, user experience and speed of the website.

What Is Cosmetic Dentistry? Here’s What You Need to Know

scottsdale-cosmetic-dentistCosmetic dental work refers to any type of dental work that enhance the look of a person’s teeth and, in effect, improve his or her overall appearance. Many dental practitioners call themselves “cosmetic dentists” no matter their specific education, niche, training, and experience of this area. If you are looking for a cosmetic dentist in Scottsdale, make sure you choose a dentist with years of experience.

Whitening, or “tooth bleaching“, is easily the most common cosmetic dental procedure. Even though many whitening choices are available these days, including over-the-counter solutions, remedies that are supervised by dental professional remain one of the most recommended methods for renewing discolored teeth. Teeth re-shaping is another common cosmetic dental procedure.

Tooth re-shaping removes areas of the enamel to enhance the look of your tooth. It might be used to correct a little nick, in order to affect the length, shape or position of teeth you can fix crooked or excessively lengthy teeth. The removed enamel is permanently removed, and tooth reshaping could sometimes expose dentin. Tooth reshaping is known by its other names: contouring, enameloplasty, odontoplasty, recontouring, sculpting, slenderizing or stripping.


Bonding is another common dental procedure, which is a process by which enamel-like dental composite materials are put on a tooth’s surface, sculpted fit, and hardened. After that, it’s polished. To ensure your new smile looks great, choose a dentist with a fantastic reputation like Kathi Mansell, DMD, PLC.
The most common bond materials are veneers. They are ultra-thin, custom-made porcelain laminated material which is glued straight to one’s teeth. They’re the best choice for closing gaps or disguising discolored teeth that don’t respond well to whitening methods. With respect to bonding veneers, tooth reduction might be necessary.

Gum lift is anther cosmetic dental procedure, however, it boosts and sculpts the gum line. The process involves re-shaping the tissue and/or underlying bones to produce the look of longer or even more shaped teeth.

There’s also a dental procedure called bite reclamation. Patients who may have had many years exerted force on their teeth because of grinding can transform their look through this procedure. It makes their face look closed or shorter. Bite reclamation also removes facial lines.

Dental fillings are also another area in cosmetic dentistry. Previously, dental teeth fillings were made of gold, amalgam along with other metals – most of which were coated with porcelain. Now, dental work can be created 100% of porcelain or composite materials and more carefully mimic the look of natural tooth structure. These tooth colored materials are glued towards the underlying tooth structure with resin glues. Unlike silver teeth fillings (amalgams) they’re free of mercury.

Many dental practitioners offer these methods. Patients prefer them because they look more natural.

In order to be qualified to provide the cosmetic dental procedures we mentioned above, a dentist needs to be trained for two to three years after graduating from the regular dental school program. Make sure to do your research and you’ll end up with a great smile that will last a lifetime.

Your Business Needs a Phoenix Internet Marketing Expert

Phoenix MarketingIf you’ve got a website, the most important thing in the world to you should be your ranking on a Google search. If you don’t show up on the first page of the search results, most people won’t even know you exist. And if you’re not showing up on the first page, you might as well kiss your page views goodbye. If you really want to make sure that your page succeeds on its own merits, you’ve got to start by having it optimized for a search engine by a Phoenix internet marketing company.

SEO is basically the process of creating a website that is friendly to both human readers and Google’s algorithms. Your goal is for both parties to think that your site is useful, thus moving it up the rankings when people search. You are generally looking to capture a single part of the market – a specific key word. In the past, you could simply stuff a website full of that key word and be done with it. Today, you have to be a bit more subtle. You have to use the keyword, of course, but other information is necessary. Location information, videos, sound clips, a contact form – they’re all useful tools for convincing people that your site is worth using.

This is where an Phoenix SEO expert comes into play. He or she knows what to do to make sure that your site will actually work. He or she will handle the technical issue of using the right tags and the right format to make your site as Google-friendly as possible, and also do the work to make sure that human beings can still use your site. This means creating interesting content, using the right layouts and generally making sure that your site actually conveys information in a useful manner – all while still following the rules that the algorithms will understand.

If you want a successful website, you need the help of an Ahwatukee SEO expert. Hiring an expert will help to keep your site near the top of the page rankings and will eventually give you a great chance to make sure that your site is seen by others. SEO isn’t a difficult process, but it is one that takes finesse – that’s why you need an expert. With thousands of site losing rankings to Google’s penalties these days, why leave your website ranking to chance?

Is Your Phoenix SEO Effective?

The ultimate goal of any marketing campaign, whether online or offline, is to generate more clients, customers or patients. I’ll call them all customers for simplicity sake, and these new customers result in revenue for your business. If the cost to generate these new customers is less than the resulting revenue they bring in, that’s a positive ROI (Return on Investment) and that’s a good thing. Without a doubt, SEO generates the highest ROI of any form of online marketing. And the best part is that you can do it yourself or with the help of a Phoenix SEO expert.

Phoenix SEO

SEO – Search Engine Optimization
Assuming your business has a website, SEO is the process of making your website more attractive to the search engines like Google, Yahoo or Bing. The ultimate goal is to have your website show up on the first page of the “organic” search results for key search terms that your ideal customer would be using when searching for a company like yours. The organic search results are the search results that you don’t have to pay for. Less than 10% of searchers ever make it past the first page of the search results and it’s estimated that the first result on the page gets clicked on by 42% of the searchers. Yes, showing up on the first page of Google near the top is what you want indeed.

What’s fascinating here is that the ROI for businesses on the first page of Google is tremendous. Think about it. Your business is shown to customers that are searching for your services, right at the exact moment they are searching for you. And, it doesn’t cost your business anything when they click on your website. Plus, if Google really likes your website, it will show it to more potential customers that are searching related keywords as well.



Why Isn’t Everyone Doing it?
The problem here is two-fold. The first is that there are only 10 spots on the first page of the search results. If you’re in the top 10, great! If you’re not, it’s almost like you don’t exist. And chances are, your competitors would like to be on the first page also.

The second problem is that unless you’re very tech savvy and have lots of time on your hands, it may be tough to figure out what exactly Google is looking for to determine which websites it places in those first 10 spots. And Google itself isn’t always sure as they’re constantly changing their algorithm to determine the most important ranking factors.

So, if you’re looking for a higher ROI for your online marketing it really comes down to two choices: jump on your computer and dive into research to see what makes the search engines tick. Or, choose a quality Phoenix SEO company that can help get your business on the first page.

How to Leverage Expert SEO for Reputation Management

reputationIt’s important to know what your visitors will see about you first when they search for your business. As the expression goes, “it’s important to make a great first impression”. If you are keen on reputation management, you should start by undertaking a digitalized audit for the keywords. Watch this video to see how an experienced Phoenix SEO expert can help you with your reputation management. The best search engine results pages include the company’s website, sub-domains, articles and blogs as well as social media profiles. High-quality SERPs also come with news, local details and press releases.

Curbing Negative Reviews
Avoiding detrimental and negative reviews is a tough task. To succeed, you should make links to news, reviews or blog posts that have positive content on the subject. Also publish SEO press releases incessantly and establish links with social media platforms like Twitter, Pinterest, Quora, You Tube or Facebook. However, these social profiles entail you administer regularly as failure to keep them active diminishes authoritative assets. Integrate all SEO tools like videos, photos and content optimization for more visibility. If you get stuck, ask a close friend or local business owner if they can recommend an Ahwatukee SEO expert to can perform your social media management and site maintenance.

Factors that may handicap you in overcoming negative reviews
Negative reviews pose a hurdle for webpage owners. Many negative listings deriving from Ripoff reports, Consumer Protection accounts and authoritative sites like Yelp are quasi-forum architecture. The architecture encompasses ingrained links, highly authoritative domains, continuous addition of fresh content and sparking attention of users.

Google’s automatic suggestive feature is another obstacle. In case you try to water down the claims at platforms like Ripoff Report, it is poised to go viral. Users tend to be magnetized by warnings and will delve into the issue leading to wide exposure of the assertion. The more users view the reports, the more it will cast your business in negative light. You should establish relevant replies to prevent negative comments from pushing your business down the cliff, for instance, you can have the Better Business Bureau explicitly approve your product as safe.

How long does it take to downplay negative reviews?
The task of extricating negative claims is not only arduous but also time consuming. It entails painstaking efforts to suppress the accounts especially when they gain traction online. All you need is to undertake comprehensive measures, using any tool that comes your way like social media platforms, blogs and press releases among others.

Search engines take into account numerous algorithmic factors in order to rank websites, for instance, use of different assets and how they are correlated. Search engines also weigh various assets that may not be positive in regards to the website.

Negative and vilifying comments are detrimental to the survival of a site. You have to undertake measures to counter the negatives, predict the time it will take to overcome them and understand the reasons why the negative comments are hauled at the web page. You can also preempt the unthinkable by acting hastily to weaken negative claims prior to their posting. There are various tools that can enable you achieve this end including Google Alerts, Whos Talking or Nayme.