Your Business Needs a Phoenix Internet Marketing Expert

Phoenix MarketingIf you’ve got a website, the most important thing in the world to you should be your ranking on a Google search. If you don’t show up on the first page of the search results, most people won’t even know you exist. And if you’re not showing up on the first page, you might as well kiss your page views goodbye. If you really want to make sure that your page succeeds on its own merits, you’ve got to start by having it optimized for a search engine by a Phoenix internet marketing company.

SEO is basically the process of creating a website that is friendly to both human readers and Google’s algorithms. Your goal is for both parties to think that your site is useful, thus moving it up the rankings when people search. You are generally looking to capture a single part of the market – a specific key word. In the past, you could simply stuff a website full of that key word and be done with it. Today, you have to be a bit more subtle. You have to use the keyword, of course, but other information is necessary. Location information, videos, sound clips, a contact form – they’re all useful tools for convincing people that your site is worth using.

This is where an Phoenix SEO expert comes into play. He or she knows what to do to make sure that your site will actually work. He or she will handle the technical issue of using the right tags and the right format to make your site as Google-friendly as possible, and also do the work to make sure that human beings can still use your site. This means creating interesting content, using the right layouts and generally making sure that your site actually conveys information in a useful manner – all while still following the rules that the algorithms will understand.

If you want a successful website, you need the help of an Ahwatukee SEO expert. Hiring an expert will help to keep your site near the top of the page rankings and will eventually give you a great chance to make sure that your site is seen by others. SEO isn’t a difficult process, but it is one that takes finesse – that’s why you need an expert. With thousands of site losing rankings to Google’s penalties these days, why leave your website ranking to chance?

Is Your Phoenix SEO Effective?

The ultimate goal of any marketing campaign, whether online or offline, is to generate more clients, customers or patients. I’ll call them all customers for simplicity sake, and these new customers result in revenue for your business. If the cost to generate these new customers is less than the resulting revenue they bring in, that’s a positive ROI (Return on Investment) and that’s a good thing. Without a doubt, SEO generates the highest ROI of any form of online marketing. And the best part is that you can do it yourself or with the help of a Phoenix SEO expert.

Phoenix SEO

SEO – Search Engine Optimization
Assuming your business has a website, SEO is the process of making your website more attractive to the search engines like Google, Yahoo or Bing. The ultimate goal is to have your website show up on the first page of the “organic” search results for key search terms that your ideal customer would be using when searching for a company like yours. The organic search results are the search results that you don’t have to pay for. Less than 10% of searchers ever make it past the first page of the search results and it’s estimated that the first result on the page gets clicked on by 42% of the searchers. Yes, showing up on the first page of Google near the top is what you want indeed.

What’s fascinating here is that the ROI for businesses on the first page of Google is tremendous. Think about it. Your business is shown to customers that are searching for your services, right at the exact moment they are searching for you. And, it doesn’t cost your business anything when they click on your website. Plus, if Google really likes your website, it will show it to more potential customers that are searching related keywords as well.

 

 

Why Isn’t Everyone Doing it?
The problem here is two-fold. The first is that there are only 10 spots on the first page of the search results. If you’re in the top 10, great! If you’re not, it’s almost like you don’t exist. And chances are, your competitors would like to be on the first page also.

The second problem is that unless you’re very tech savvy and have lots of time on your hands, it may be tough to figure out what exactly Google is looking for to determine which websites it places in those first 10 spots. And Google itself isn’t always sure as they’re constantly changing their algorithm to determine the most important ranking factors.

So, if you’re looking for a higher ROI for your online marketing it really comes down to two choices: jump on your computer and dive into research to see what makes the search engines tick. Or, choose a quality Phoenix SEO company that can help get your business on the first page.

How to Leverage Expert SEO for Reputation Management

reputationIt’s important to know what your visitors will see about you first when they search for your business. As the expression goes, “it’s important to make a great first impression”. If you are keen on reputation management, you should start by undertaking a digitalized audit for the keywords. Watch this video to see how an experienced Phoenix SEO expert can help you with your reputation management. The best search engine results pages include the company’s website, sub-domains, articles and blogs as well as social media profiles. High-quality SERPs also come with news, local details and press releases.

Curbing Negative Reviews
Avoiding detrimental and negative reviews is a tough task. To succeed, you should make links to news, reviews or blog posts that have positive content on the subject. Also publish SEO press releases incessantly and establish links with social media platforms like Twitter, Pinterest, Quora, You Tube or Facebook. However, these social profiles entail you administer regularly as failure to keep them active diminishes authoritative assets. Integrate all SEO tools like videos, photos and content optimization for more visibility. If you get stuck, ask a close friend or local business owner if they can recommend an Ahwatukee SEO expert to can perform your social media management and site maintenance.


Factors that may handicap you in overcoming negative reviews
Negative reviews pose a hurdle for webpage owners. Many negative listings deriving from Ripoff reports, Consumer Protection accounts and authoritative sites like Yelp are quasi-forum architecture. The architecture encompasses ingrained links, highly authoritative domains, continuous addition of fresh content and sparking attention of users.


Google’s automatic suggestive feature is another obstacle. In case you try to water down the claims at platforms like Ripoff Report, it is poised to go viral. Users tend to be magnetized by warnings and will delve into the issue leading to wide exposure of the assertion. The more users view the reports, the more it will cast your business in negative light. You should establish relevant replies to prevent negative comments from pushing your business down the cliff, for instance, you can have the Better Business Bureau explicitly approve your product as safe.

How long does it take to downplay negative reviews?
The task of extricating negative claims is not only arduous but also time consuming. It entails painstaking efforts to suppress the accounts especially when they gain traction online. All you need is to undertake comprehensive measures, using any tool that comes your way like social media platforms, blogs and press releases among others.


Search engines take into account numerous algorithmic factors in order to rank websites, for instance, use of different assets and how they are correlated. Search engines also weigh various assets that may not be positive in regards to the website.


Negative and vilifying comments are detrimental to the survival of a site. You have to undertake measures to counter the negatives, predict the time it will take to overcome them and understand the reasons why the negative comments are hauled at the web page. You can also preempt the unthinkable by acting hastily to weaken negative claims prior to their posting. There are various tools that can enable you achieve this end including Google Alerts, Whos Talking or Nayme.