Video marketing is a great way to put your company’s products or services in front of a large online audience. And this is especially true if you are trying to target local customers for your business. Although the actual process of making and uploading videos is relatively easy, it is much harder to create content that captures the attention of your target audience and transforms viewers into buyers. A Phoenix SEO service company like Solar Flare Marketing can help, but if you would like to give it a go on your own, try incorporating the following online video marketing tips:
Put The Needs Of Your Audience First
Online attention spans are incredibly short. If you can’t capture the interest of your viewers within the first few seconds of your video, they will move on and look elsewhere for the content they need. Before you start making your video, think about how it will benefit your viewers. Find a way to immediately communicate this benefit right at the beginning of your video so that your viewers know what they will gain by watching. Offer helpful tips and advice rather than an entire video filled with self-promotion.
Create Compelling Titles
Even the best video won’t get any views if it doesn’t have a great title. A title is what compels people to click the play button in the first place. Before posting a video, brainstorm a list of titles. Try to incorporate any keywords that are related to the content of the video. This will help people find your video when they conduct a search.
Position Yourself as the Expert
With the right tone and positioning, your business will stand head and shoulders above the others as the expert. And experts don’t typically have to discount their prices which is a nice side benefit.
Track Your Results
The only way to know which videos are working and which aren’t is to track your results. YouTube and other online video hosting sites provide valuable metrics that can help you determine which video marketing techniques are having the greatest impact. You can use this data to hone your message and develop content that your viewers really want to see.