These days, people are talking about the power of social media and all types of campaigns and advertisements. While social media marketing can give your site a huge boost in traffic, organic search traffic is still all too important. If you think you’re going to get away with not focusing on SEO, think again. Right now, the biggest source of quality traffic that is going to convert into revenue for your business is the organic traffic from Google.
All you have to do is monitor your site’s metrics with a program like Google Analytics for a considerable amount of time to see how much having Google index your pages truly matters. Everyone gets excited when they start driving their own traffic, but the real traffic comes in when the site pages have been indexed and begin to creep up the rankings in the Google search results. All the sudden, certain hot keywords start driving in all kinds of traffic, and the game changes for a business.
While the long haul will make anyone realize the importance of SEO, it’s better to know now as you’re getting started. That way, you can focus on taking steps that can take your site to the top of the search engine results, giving you ‘real’ traffic that will mean money in your pocket from product sales or new customers for your services.
What is meant by ‘real’ traffic? For starters, it’s about the numbers. Most site owners that handle SEO correctly as mentioned earlier, see a huge jump in site traffic once their pages are indexed. Secondly, ‘real’ traffic means people that are actually searching for the information you provide, which means they are likely to stick around, interact, click through your website and make purchases. For more information on SEO and internet marketing take a look at Solar Flare Marketing. They are based in Phoenix, AZ and are experts in generating online traffic for businesses. You can find out more about them on Solar Flare Marketing Superpages.
Don’t you want that kind of traffic? Of course you do, and that is why you must absolutely focus on search engine optimization strategies, staying current with the hot techniques of today and consistently adding fresh content. Many people outsource their content to grow more quickly. It’s up to you how you want to handle your content and SEO in general, but you can’t deny its importance. While great content typically won’t get you to the top of Google on it’s own, it is important and can’t be overlooked.