Website optimization is part of a larger overall strategy called called search engine optimization. These are the procedures that are used to optimize a website to improve its responsiveness, speed and page loading speed. They are used to enable the websites to rank well in the search engines. They are all the processes which include adding relevant keywords and phrases to website, image tags, editing meta tags, and other components optimization for the website, which ensures that it is readily available to the search engine. This helps in the improving the overall chances that the overall website will be ranked and indexed by the search engine.
These are the procedure in which the speed of the website during loading of pages is optimized. The things that are involved here include editing the website to optimize scripts, CSS code for faster loading, HTML encoding and many more.
Optimizing your website has the following advantages
1. Fewer storage spaces are required on the server
2. Less bandwidth is needed in order to process the file
3. Hosting cost are decreased which means that less storage and bandwidth needs are low
4. It leads to faster file and pages load rate. These correlate to a positive visitor experiences that result in more visits
5. By reducing the load time, which one requires from the web servers, one is easily able to extend the life of the machines that result in less computer waste.
6. The less storage space and bandwidth results in the decreased electricity consumption.
The optimization increases the conversion rates, reduce hardware costs, and reduce the infrastructure cost by 50%.
Website optimization is useful in making a business visible and helps in branding.
Performance impacts sales
The power of optimizing the web page speed translates into attractive online shopping experiences. High speeds of the web lead to high sales in online business. For more information about increasing your online sales through SEO, take a look at this SEO video.
Performance of website impacts conversion
Internet metric is important for online business. High speeds of the website impact positively on the establishment of competitive advantage for all online retail platforms. Boosting of the conversion rates is improved further by the improved website responsiveness, improved website speed, and overall performance.
Optimized website helps in improving the engagement of the user
An improved speed of the website is crucial to engaging members who are online. Online business that is established in cyberspace that are competitive the optimized websites skyrocket enough.
Optimized websites help in the improvement of revenue
The giants of E-commerce like Shopzilla experienced a 50 percent in reduction in the operational cost when the web page load page is reduced from 7 seconds to 2 seconds. The optimized website enables the online company in the utilization of the same hardware resource to more efficiently processing the same amount of website retirements by the users. The optimized site and improved responsiveness is seen to improve the revenue by 12 percent as the retail stores hold an expanding web traffic by around 12 percent without attracting additional investments in the consequent expanding hardware resource.
Optimized website leads to more usability of the site.
It is evident that the optimized websites have steepest learning curve that achieves high customer lock-in.
The internet user considers the load time of the website so as to use an alternative website as a significant switching cost which in turn act as mechanism which lock them into online platform which is offered through the high performance websites.
The relationship between the customer loyalty and the website usability are tied to website loading speed, load time and website response. These are called website KPI.
The search engines and web crawlers measures the performance of the website in terms of the level of navigability, responsiveness, user experience and speed of the website.